Maharishi University of Management (MUM) College of Business has garnered a USDA Rural Business Development grant to offer free seminars and workshops for anyone in Jefferson County. We are here to help you fulfill your dreams.
We offer free seminars as lunch and learn meetings as well as four-part workshops that give you valuable insights into being a successful business person through the accumulated insight of our outstanding faculty.
Business mentors are key—that’s why we offer one-on-one coaching either through our faculty or through our connection with business leaders in town and our affiliation with SCORE, an organization of successful executives nationwide.
All events are free to the public and nominally charged to firms with over 1 million in Annual Sales and over 50 employees. Education seminars and workshops in Fairfield and Jefferson County Iowa,
Lunch and Learns — One hour seminars
Thursday March 15; Essence of Successful Selling
12:00 pm-1:00 pm with Ben Picard
ISU Extension Building at theJefferson County Fairgrounds opposite Walmart.
Benjamin Picard is a Marketing Executive, with advanced degrees from Yale and Duke, plus a series of 3 startup exits in Silicon Valley. His modern selling skills have been honed through fundraising, recruitment, demand generation, and of course, successful Enterprise-level sales. Introducing the Challenger Sales approach, Ben looks forward to sharing a counter intuitive yet proven methodology with Fairfield professionals.
Tuesday March 20; Nonprofit Entrepreneurship
12:00 pm-1:00 pm with Vicki Herriott
Fairfield Public Library
Four Part Workshops — Each One hour long
Feb 21, Feb 28, March 7, March 14; Using Quickbooks to Properly Account for your business
Naveed Abassi; 7:00 pm to 8:00 pm Fairfield Public Library
Feb 27, March 6, March 13, March 20, Lean Management
Sabita Sawhney: 7:00 pm t 8:00 pm Fairfield Public Library
March 2nd, March 9th, March 16th, March 23rd; Effective Marketing Execution; Anil Maheshwari; 7:00 pm to 8:00 pm ISU Extension Building
Effective Marketing Execution
This series of four one-hour presentations are aimed at growing the marketing knowledge and skills of small businesses. Each of the session will include an exercise to build your own skills.
Talk 1 March 2– Branding – Branding is the art and science of building a unique and productive relationship with the consumer. This session will cover the many goals, strategies and pitfalls of branding, along with examples and a hands-on exercise.
Talk 2 – March 9 – Pricing – This is the art of returning value to the producer or seller. This session will cover the many pricing objectives, strategies, and tips, along with examples and a hands-on exercise.
Talk 3 – March 16 Segmentation – This is the art and science of slicing the market and then selecting the segments where one’s business is most like to succeed. This session will cover the objectives and techniques of market segmentation, along with examples and a hands-on exercise.
Talk 4 – March 23 – Digital Marketing – This is the art and science of promoting and selling online, and much more. This talk will cover the strategies and practices of digital marketing including on social media, along with examples and a hands-on exercise.
About the workshop:
Workshop on Lean with Dr. Sabita Sawwhney
Lean is about creating the most value for the customer while minimizing resources, time, energy and effort. A lean approach to work is about understanding what’s really going on at the place where value is created, and improving the processes by which products and services are created and delivered.
This engaging 4 part series is designed to give you an understanding of what lean is, what it might look like in your workplace, and how to start applying it.
Part-1, Lean basics
Part-2, Understand Flow and Value Stream. Seeing through the eyes of the customer
Part-3, Understand the Lean tool Box
Part-4, Build a Lean Enterprise
This series is gaining in popularity every month. Here is a link to Tom Morgan's talk on Cultural Agility on January 18th.
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